OK! has some exclusive news about Beyoncé Knowles — the soulful superstar has just been selected by American Express to be their latest A-list celebrity rep. She follows in the footsteps of Tiger Woods, Ellen DeGeneres, Robert De Niro, Kate Winslet, Venus Williams and others to pitch for the financial giant.
This latest endorsement deal for the 25-year-old former Destiny Child’s singer will have her fronting a multi-million dollar ad campaign set to be launched later this year.
But Beyoncé isn’t wasting any time getting things started — she’s already stepped in front of the cameras to shoot some print advertisements and she’ll be in Manhattan on Aug. 6 to film her first commercial for Amex.
Friday, August 3, 2007
Beyonce to be the New Face of AMEX
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